Released on = December 12, 2005, 4:30 pm

Press Release Author = Guaranteed Marketing, Inc.

Industry = Small Business

Press Release Summary = Small Business Owners spend more than fourteen billion
dollars on Yellow Pages Advertising every year, yet very few of them understand how
to develop an ad that effectively captures new customers to their business.

Press Release Body = Small Business Owners spend more than fourteen billion dollars
on Yellow Pages Advertising every year, yet very few of them understand how to
develop an ad that effectively captures new customers to their business.

http://www.YellowPagesProfit.com - a website geared toward effective Yellow Pages ad
content - recently unveiled the costly mistakes advertisers need to correct to
improve response and return on investment.

Site creator and Yellow Pages consultant Alan Saltz says that advertisers are truly
in need of a point of contact other than the rep who sells him his ad.

\"Business owners want a place to turn to for unbiased advice on Yellow Pages
Advertising,\" Saltz said. \"It\'s just too expensive and competitive to wonder if the
ad you\'re going to run will make the phone ring.\"

Here are some tips to improve your Yellow Pages Advertising:

1. Replace your company name and logo with a real headline: Do this and you\'re going
to differentiate yourself from almost every ad in your category. As important as
your company name is to you... the total opposite is true for someone looking for
help deciding which company to call over all of the others. A great headline will
grab attention and really compel someone to read your ad.

2. Don\'t blindly hand the reigns to the Yellow Pages design department: Did you know
that they design a vast majority of the ads in almost every category? What happens
when they design your ad and the ad of 8 of your competitors? Who gets the best ad?
The truth is, no one knows what makes your customers tick like you do.

3. Get rid of that \"laundry list\" of services that is taking up most of your ad:
When someone\'s pipe bursts, they know they need a plumber. They\'re not looking
through your long list of services to make sure you do pipe work. What they\'re
looking for are reasons to choose you... trust you... more than anyone else. Give
your prospects good reasons why they should prefer you over the competition and
you\'ll increase your response.

4. Include an offer and call to action: Do you want more people to call you? Give
them an incentive! Tell them to call now to receive $25 off, a free upgrade, or your
new customer special offer. Understand that it\'s worth a little extra to get that
new customer in the door. The alternative is having them go to one of your
competitors. If you enjoy solid repeat business, you should be willing to create an
offer that will really knock your potential customers socks off.

Aside from uncovering some of the most common Yellow Pages Advertising mistakes,
Alan\'s site also reveals a resource that details a step-by-step system for
developing an effective and powerful ad. The website can be viewed at
http://www.YellowPagesProfit.com.

And for an engaging and passionate interview, contact, Alan Saltz directly at
1-877-243-9612




Web Site = http:///www.YellowPagesProfit.com

Contact Details = Alan Saltz